YMC (You Must Create) London
With a title borrowed from one of industrial pioneer Raymond Lowry’s infamous quotes: “you must create your own design style”, it’s this call to arms that has strongly influenced the YMC ethos. Inspired by designer Fraser Moss’s love and knowledge of subversive music and arts, YMC clothes are identified by a keen eye to detail. These are pieces to stand the test of time.
YMC (You Must Create): Brainticket Shearling Leather Jacket (black)
YMC (You Must Create): Wolf Cowichan Cardy (black)