After retiring from professional competition, three-time world duathlon champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. In doing so, he crossed paths with a like-minded Swiss engineer who had an idea for a new kind of running shoe. In the years that followed, the perfect symbiosis of running experience and engineering expertise allowed that first radical idea to be refined. They formally established the On in Zürich in January 2010. Their mission to develop a product range fully engineered in Switzerland using the latest technology.