Blue Blue Japan (man)

In 1996, BLUE BLUE JAPAN was launched as the in-house line of American casual shop OKURA in the Kobe prefecture of Western Japan. Founded on the brand’s love for the indigo color and craftsmanship, the Blue Blue collection is a beautifully made and dyed collection of clothing in natural fibers, unique fabrics and artisan wash processes. Blue Blue pays homage to Japanese traditional craftsmanship, technique and the beautiful four seasons of Japan.
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